Before I get yelled at by my girlfriend, I’d just like to point out that the term is not mine and I don’t think there is necessarily anything sexist about a website being more specifically tailored for a woman’s interest. I don’t think calling that site ‘girl porn’ suggests anything foul or derogatory
The way Pinterest is set up is genius; it takes everything we love about Facebook and smashes it all together on a never-ending scroll wall. PICTURES! I once read an article that tracked the path of a user’s eye when looking at a Facebook brand page. Guess what they looked at most? The pictures. (http://mashable.com/2011/12/14/eyetracking-facebook-brand-pages/) Now imagine you have a whole website that is catered specifically to your interests, filled with pictures of things you specifically chose to look at. You’d scroll on that website for hours.
It’s in our nature to look at things that are interesting to us. We also have an innate desire to help others and share what we know. Pinterest combines these human quality and makes them the main function of it’s website. You see something you like, you pin it. That action automatically shares it with your followers, who then pin and share to their followers too. It’s mindless really… and since the early ‘pinners’ were people focused on crafts, arts, clothes and recipe sharing; the site became a female Internet paradise. According to ignitesocialmedia.com, as of January 2012, the site was being visited by an astonishing 80% women (http://www.ignitesocialmedia.com/social-networks/pinterest-demographic-data/) making my friends moniker of ‘girl porn’ all the more accurate.
I guess the point of this post is to suggest that despite the immense sharing power of the site, does it offer much more than a place for people (if so, specifically women) to browse and gawk at things they like?